Broker Check

Meet Tone Capital

Tone Capital was created with a simple guiding principle: We will remove unnecessary fees that lower investor returns while providing a quality product at a value to our clients.

Over the years, we have found that a team approach can be an effective method to help clients who have a wide variety of needs as they maneuver through a complex financial-services world.

Tone Capital, LLC is an independent, fee-only Registered Investment Adviser. As such, we accept no third-party compensation and therefore have no product agendas; we act in the client's best interest, always. We offer proprietary ETF-based investment strategies and customized wealth management services. Low-cost, diversification, and transparency are core tenets of our business. 

Tone Capital is committed to transparency – a straightforward management fee structure and intentionally low product costs.

We Believe The Traditional “3 Ps Of Investing” Are Lacking A Critical Component - PRICE

PHILOSOPHY

Most actively managed mutual funds underperform their chosen benchmark and cost more. Our low cost ETF-based strategies provide value and diversification to the investor.

PROCESS

Our proprietary rules based system is designed to avoid behavioral biases and remove emotion from strategy implementation. We are the intersection of passive and active investing.

PEOPLE

Our principals have over 20 years of experience in the financial services industry. We have significant experience in trading, portfolio management, regulatory compliance, and financial operations.

PRICE

The layers of fees that most investors pay are excessive and not transparent. These fees reduce your investment returns and we believe many of these fees are unnecessary. We are transparent as to our advisory fees and product costs.

Meet the Team

Bonnie M. Smallwood

Partner

(804) 206-9505

bsmallwood@tonecapital.com

Ms. Smallwood is a Partner of the firm and serves as an adviser and strategist. She has over thirty- eight years of prior experience in the financial services industry in fixed income, funding and money market trading. Bonnie...

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Gregory S. Sabo, CMT

Principal

(804) 206-9503

gsabo@tonecapital.com

Mr. Sabo is a Principal of the firm and serves as Portfolio Manager. He has over twenty years prior experience in the financial services industry in institutional equity sales and trading. Prior to co-founding Tone Capital in 2016,...

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James J. Shannon, CPA

Principal

(804) 206-9501

jshannon@tonecapital.com

Mr. Shannon is a Principal of the firm and serves as Chief Compliance Officer. He has over twenty years of prior financial, managerial, and operational experience with fourteen years in the financial services industry. Prior to...

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Michael S. Peasley, CFA

Partner

(804) 206-9504

mpeasley@tonecapital.com

Mr. Peasley is a Partner of the firm and serves as an adviser and strategist. He has over twenty years of buy side, sell side and hedge fund experience in the financial services industry. Prior to joining Tone Capital in 2017, Mike was...

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