Meet Tone Capital

 
 
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After working in the financial services industry for approximately 20 years, we created tone capital with a simple guiding principle:  We will remove unnecessary fees that lower investor returns while providing a quality product at a value to our clients.

 

Tone Capital, LLC is an independent, fee-only Registered Investment Adviser. As such, we accept no third-party compensation and therefore have no product agendas; we act in the client's best interest, always. We offer proprietary ETF-based investment strategies and customized wealth management services. Low-cost, diversification, and transparency are core tenets of both businesses. Your assets are held independently in your name by our custodian, Interactive Brokers, LLC, a Barron's top-rated online broker and a low-cost provider in the industry.

Tone Capital is committed to transparency – a straightforward management fee structure and intentionally low product costs. 

 
 

We Believe The Traditional “3 Ps Of Investing” Are Lacking A Critical Component - PRICE

 
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PHILOSOPHY

Most actively managed mutual funds underperform their chosen benchmark and cost more. Our low cost ETFs based strategies provide value and diversification to the investor.

PEOPLE

Our principals have over 20 years of experience in the financial services industry.  We have significant experience in trading, portfolio management, and financial operations.

PROCESS

Our proprietary rules based system is designed to avoid behavioral biases and remove emotion from strategy implementation.  We are the intersection of passive and active investing.

PRICE

The layers of fees that most investors pay are excessive and not transparent.  These fees reduce your investment returns and we believe many of these fees are unnecessary.  We are transparent as to our fees. We utilize a low cost trading platform and low cost securities.

 
 

Our Team

 
 
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Hunter H. Irby

Mr. Irby is a Principal of the firm and serves as Chief Investment Officer.  He has over twenty years of prior experience in the financial services industry in equity research, sales and trading.  Prior to co-founding Tone Capital in 2016, Hunter was a Managing Director of Institutional Trading for BB&T Capital Markets in Richmond, VA for nineteen years, managing and supervising the equity trading operations.  Hunter began his career at Scott & Stringfellow in the equity research department.  As Co-Principal of the equity trading desk at BB&T Capital Markets, he fulfilled executive and administrative roles as well as maintained institutional account coverage and sales management responsibilities. Hunter holds a BA in English from Hampden Sydney College.  He holds a FINRA Series 65 license.

 

Gregory S. Sabo, CMT 

Mr. Sabo is a Principal of the firm and serves as Portfolio Manager.  He has over twenty years prior experience in the financial services industry in institutional equity sales and trading. Prior to co-founding Tone Capital in 2016, Greg was a Managing Director of Institutional Trading for BB&T Capital Markets in Richmond, VA for fourteen years, handling many of the firm's largest institutional relationships. Greg began his career in equities at Wheat First Butcher & Singer as a Director of Sales Trading, helping to build that firm into one of the top regional banks in the country before being acquired by First Union.  Greg received a BA in Economics from Swarthmore College, and an MBA from the Pamplin College of Business at Virginia Tech. He received a Chartered Market Technician designation, is a member of the Market Technicians Association, and holds a FINRA Series 65 license. Greg is an Adjunct Professor of Finance at the Robins School of Business at University of Richmond. 

 
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James J. Shannon, CPA

Mr. Shannon is a Principal of the firm and serves as Chief Compliance Officer. He has over twenty years of prior financial, managerial, and operational experience with fourteen years in the financial services industry.  Prior to co-founding Tone Capital in 2016, Jimmy was the Chief Financial Officer, Chief Administrative Officer, and a member of the Executive Committee of Private Advisors, LLC, a Richmond based alternative asset management firm.  Jimmy began his career at Coopers and Lybrand, LLP, obtaining his Certified Public Account designation.  He then served in various financial management roles at The Pittston Company, a NYSE publicly traded firm, and as Director and Chief Financial Officer of TFS Capital, LLC.  During his tenure at Private Advisors, LLC, he served as Chief Operating Officer and Chief Compliance Officer for over ten of his years with the firm.  Jimmy holds a BS in Commerce with a concentration in Accounting from the University of Virginia, and an MBA from the Richard S. Reynolds School of Business at University of Richmond.

 

Michael S. Peasley, CFA

Mr. Peasley is a Partner of the firm and serves as an adviser and strategist.   He has over twenty years of buy side, sell side and hedge fund experience in the financial services industry.  Prior to joining Tone Capital in 2017, Mike was a Director with Sterling Capital Management serving as an equity analyst as well as having responsibility for marketing and client service.  Prior to Sterling Mike was an equity analyst with Priority Capital Management, a long/short hedge fund, and an equity analyst with BB&T Capital Markets. Mike received his B.S. in Biology from Virginia Commonwealth University, is a CFA charterholder, and a member of the CFA Society of Virginia.

 

 
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